TikTok Search Campaign Objective

When testing TikTok paid ads for a search campaign, it’s important to focus on a few key numbers to improve your results. First, look at Click-Through Rate (CTR) to see how many people find your ad interesting enough to click. Check Cost Per Click (CPC) to make sure you’re not spending too much on each click. Keep an eye on Conversion Rate to find out how many clicks lead to sales or sign-ups. Also, track Return on Ad Spend (ROAS) to see if your ads are making money. Finally, watch Impression Share to know how often your ad shows up in search. Use these insights to make your ads better over time.